For more than a decade, Bobby has been a pioneer in urban and multicultural marketing. Prior to Alloy Access, Bobby
was co-founder and COO of Direct Impulse Marketing, a boutique lifestyle marketing agency, which merged with Alloy
Media + Marketing in 2004. Bobby was also co-founder of YARDstyle Magazine, the first national publication
distributed on Historically Black College and University (HBCU) campuses.
Loretta brings 15 years account experience to Alloy Access with a solid background in media, traditional
advertising, promotions and events. During her career, Loretta has been integral in work for brands such as
Hasbro Games, CVS, TJ Maxx, Maybelline New York, Garnier, Listerine PocketPaks and Blue Cross/Blue Shield.
As a VP/General Manager, Loretta is responsible for the overall growth of Alloy Access with a primary focus
on securing new business.