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Reaching Multicultural Youth
Nearly 40% of youth, ages 10 to 24 years old, belong to a non-white ethnic group. These 23.9 million youth make multicultural efforts an indispensable part of your youth marketing program.
Alloy Media + Marketing has the services and expertise to help advertisers and national marketers reach multicultural tweens, teens and young adults.
Tactics include college newspapers, in-school displays, direct marketing, custom events, field promotions, movie screenings and more.
Reaching Multicultural Military Personnel
With a community of nine million active duty personnel, spouses, children, volunteers and civilian employees, the military is a stable, family-oriented and ethnically diverse market with high rates of disposable income that many advertisers consider to be an essential part of their multicultural marketing efforts. Non-white men and women comprise more than 30% of the U.S. armed forces personnel. Overall, African-Americans are 15.7% of our entire military force while Hispanics are 15.6%.
Reach this isolated audience with targeted precision with military-focused assets including military base publications, out-of-home, broadcast, on-/near-base cinema advertising and custom events.