demographic profiles
The Urban Market
- The Urban market is a lifestyle that encompasses a variety of influences (mash culture). It transcends race, class, gender and geography, but is rooted in African-American tastes, styles and mindsets with a strong spirit of self-expression through music and fashion, and the early adoption and propagation of key trends.
- The Urban market is comprised of 19.6 million consumers, ages12-34 or 21% of the total 12-34 audience in the U.S.
- Urban consumers represent 27% of all discretionary spending for 12-34 year olds, or $90 billion annually.