demographic profiles
The Hispanic Market
- At 45.5 million, Hispanics are the largest ethnic group in the U.S. and comprise 15.1% of the total U.S. population.
- Hispanic buying power is estimated at $860 billion and is expected to grow to $1.2 trillion by 2012.
- Sixty-four percent of Hispanics in the U.S. are of Mexican heritage; 9% are Puerto Rican.
- Hispanics are younger than other groups with an average age of 27.4 years of age compared to 36.4 for the population as a whole.
- The Hispanic market is a family-oriented community - 44% of households consist of married couples with children under the age of 18.
- Nearly half of the entire Hispanic population resides in California and Texas.