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The African American Market
There are roughly 36.3 million African Americans in the U.S. comprising 12% of the population.
Black buying power is expected to rise from its 2007 level of $845 billion to $1.1 trillion in 2012.
There are more African-American households than any other non-White ethnicity.
31% of African Americans are under the age of 18.
56% of all African Americans live in Southern states. Among DMAs, New York boasts the largest African-American population at 3.4 million.
Sources: U.S. Census Bureau; DemographicsNow, SRC; Terry College of Business, University of Georgia; 2007 Alloy Urban Study