Results

• Our marketing strategy led to "monumental" sales growth in the Established 1971 line, driving sales increases of 330% from the previous year.
• Insider Program
  • Increased brand awareness, recognition and visibility in the urban community
  • Seeded a total of 2,363 shoes across all markets
• Events
  • Garnered media interest and celebrities requesting shoes from the Established 1971 collection
• Media
  • Generated millions of impressions among the key urban consumer