Heineken - Red Star Soul
Results
Heineken Red Star Soul has generated a tremendous amount of excitement and buzz for the Heineken brand among African-American Independent Achievers and throughout the Heineken organization:
-
More than 20,000 consumers have participated in the brand experience at Heineken Red Star Soul events
-
Heineken Red Star Soul events have featured an extraordinary line-up of more than 25 emerging and established artists that embody the Independent Acheiver spirit
-
HRSS has recognized 16 Independent Achievers with the IA Award - exhibiting Heineken's respect and recognition of Independent Acheivers and garnering a great amount of press and goodwill for the brand